These gold jewelry findings are better described as gold colored or toned rather than gold plated since not all of them are actually plated with gold. To save you money, we seek out the jewelry findings that are going to give you the results you want, gold colored findings to finish off your jewelry in the same color tone as the gold plated beads you may have used. Some of them are gold plated, and some are made of a different material, such as rodenium or even brass.